Paste format (any order): Dealer: Metro Motors - 34 Cars for Sale Address: 123 Main Street, Boise, ID 83701 · Sales: (208) 555-0142 Rating: 3.8 · Reviews: 12 · Hours: Closed • Opens at 9:00 AM Website: metromotors.example.com · Facebook: facebook.com/metromotors Listing 1: Stock # M101 · VIN 1HGBH41JXMN109186 · 12,500 mi · Fair Deal · $18,900 · Price includes fees Listing 2: Stock # M102 · VIN 2C3CDXBG4KH123456 · 8,200 mi · Overpriced · $24,500 · Price includes fees Listing 3: Stock # M103 · VIN 3N1AB7AP9KY654321 · 21,000 mi · No Rating · $15,200
CarGurus: listings with at least 1 photo get 72% more leads. Their Merchandising Health report just emails you when something's missing — it never scores it.
CarGurus: dealers with a 4-star+ average get nearly 60% more connections. Reviews older than ~2 years drop off — nobody tracks that for you.
July 2026: listings without fee disclosure lose their Deal Rating and move lower in search. Dealers have no tool to audit their own page for this risk.
Drop in the public dealer URL (or paste what's on the page). Nothing to install, no account connection, no login.
Six weighted dimensions with reasons, not vibes — plus a prioritized "fix these first" list.
Review responses, 12-shot photo checklist, fee-disclosure checklist, Top-Rated-Dealer plan. Re-audit after applying to see your delta.
Photo coverage on listings, stock #s, VINs, mileage, prices — the depth shoppers (and CarGurus) reward.
Rating vs the 4.5 Top-Rated bar, review count, recency — old reviews drop off after ~2 years.
Name, address, sales phone, hours, website, social links — everything shoppers check before calling.
Share of Great/Good/Fair/Overpriced/No-Rating badges across your visible inventory.
'Price includes fees' coverage + No-Rating risk under CarGurus' July 2026 fee-disclosure policy.
Fresh 'New arrival' inventory and price-drop activity — the signals of a live, managed lot.
DealerScore is a proxy score built on CarGurus' published guidance and public-page signals — it is not CarGurus' internal algorithm.
Payments handled securely by Stripe. Cancel anytime. The free 0-100 score never needs a card — the full fix package starts at $9 one-time.
No. It's a proxy score built from CarGurus' published guidance (photos → 72% more leads, 4-star+ → ~60% more connections, fee-disclosure Deal Rating policy) and the public signals on your dealer page. Only CarGurus' algorithm is authoritative — but every check here is a lever you can actually pull.
No. Dealer pages are public. Paste the URL or the page content — we never touch your account, and there's no OAuth.
CarGurus bot-checks datacenter fetches, so live fetch may be blocked from our servers. If it is, you'll see an honest notice and the identical engine runs on what you paste from your own browser — same score, same fixes.
Apply the fixes, paste the page again (or re-run the URL), and DealerScore shows exactly how your score moved — so you know the fixes actually landed.
No — it's built for the 24,000+ independent and franchise dealers who pay for CarGurus leads, plus the BDC/internet managers and agencies running multiple rooftops.
Free 0-100 score + top fixes. The $9 single audit unlocks the full fix package.
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